Arc Stories Lab offers a comprehensive guide to integrating storytelling into museum work, showcasing its transformative potential as a strategic tool for reshaping the entire institution. The upcoming book highlights storytelling’s ability to build emotional connections, support audience development, promote sustainable societies, and drive organisational change through inclusivity and collaboration.
Practical methodologies are detailed, including designing narrative-driven experiences across physical and digital spaces, using storytelling in guided tours, exhibitions, and social media, and adapting narratives to diverse formats. Enriched with examples from other sectors, the book demonstrates innovative applications of storytelling to inspire and inform museum practices.
Arc Stories Lab is run by Kajsa Hartig and Johan Lindblom.